Staybridge Suites: Hugely Different

One of IHG's extended-stay hotels was in need of something different. The team at Blue Sky drew inspiration from the spacious suites to create a Hugely Different campaign. We introduced the new tag with a video series featuring talking luggage, then gradually evolved the work as we highlighted the amenities and experience of the hotel. I provided copywriting and conceptual support in both phases of the work. These pieces were possible thanks to collaboration with AD Zach Silverman, AD Sadie Lesko, Jr. Copywriter Estephania Martin, ACD Christian Herrity, and CD Mike Schatz.

Shoutout to the Alton Brown through-the-fridge framing.

What's a campaign without a landing page?

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