Georgia Tourism: Ready. Set. GA.
As the world got to a place where it could feel the joy of travel again, we wanted to greet potential travelers with positivity and perspective. Working with content partners to develop and use UGC helped make the work candid and accessible. The Ready. Set. GA. campaign launched with deliverables in TV, radio, social, display, native, and print. I developed the tag and concept, wrote for the campaign, directed voiceover, and (associate) creative directed throughtout the process. All work possible thanks to collaboration with my Art Director partner, Matthew Richardson; our Creative Director, Mariana Costa; and a creative team of Danny Cary, Stacie Strobbe, Nicole Gess, and Mark Gaspar.
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