I created a tourism campaign that impacted over $100 Million in tax revenue for my home state. It got the Governor's praises, fulfilled a sense of civic duty, and best of all--helped revitalize an industry after COVID. As the world got to a place where it could feel the joy of travel again, we wanted to greet potential travelers with positivity and perspective. Working with content partners to develop and use UGC helped make the work candid and accessible. The Ready. Set. GA. campaign launched with deliverables in TV, radio, social, display, native, and print. I developed the tag and concept, wrote for the campaign, directed voiceover, and (associate) creative directed throughtout the process. All work possible thanks to collaboration with my Art Director partner, Matthew Richardson; our Creative Director, Mariana Costa; and a creative team of Danny Cary, Stacie Strobbe, Nicole Gess, and Mark Gaspar.
Social sample in a fancy phone mockup.
Social sample without a fancy phone mockup.
Rich Media Unit Example (In the wild, tapping revealed more copy and imagery focused on the regions)
:30 Campaign Radio
Print Ad Sample
Outdoor Board Sample
Results, Straight from the State Government
