I worked with Coca-Cola's recruiting department for several years, leading the writing and eventually overseeing all the creative for the account. One project was helping brand a new HBCU Externship program. I developed the name, interviewed students to create content, then led executions. Shoutout to Ashley Walker for designing logos, storyboards, and event collateral in support of the program.
I led a lean crew to film at Coca-Cola's HQ and interviewed students in the Start Your Legacy program. I dug through the footage and developed content from it, scripting out a promo video and helping direct our editing team.
