Coca-Cola Program Branding

I worked with Coca-Cola's recruiting and employer branding department for several years, leading the writing and eventually overseeing all creative for the agency's account. One project was creating the branding for Coca-Cola's internship program. I developed the name, the uncapped internship program, then wrote and creative directed supporting assets. Our team went to the Coke headquarters to capture content a few times during the internship. I helped direct the video shoots and interviewed the interns about their experience. Afterwards, I combed through footage and transcripts (shoutout AI transcription tools) to craft a narrative. I outlined scripts, pulled quotes, sourced music, and directed two videos recapping the program--one to be shared externally (below) and one for internal use at Coke. Work made possible in collaboration with Designer Ashley Walker and our filming/editing partner, Ripple Videos.

Bonus: Interviewing the interns made me feel like the future is in good hands.

I also helped brand a new HBCU Externship program at Coca-Cola. I developed the name, interviewed students to create content, then led executions. Shoutout to Ashley Walker for designing logos, storyboards, and event collateral in support of the program.

I led a lean crew from Ripple Videos to film at Coca-Cola's HQ and interviewed the amazing students in the Start Your Legacy program. I dug through the footage and developed content from it, scripting out a promo video and helping direct our editing team.

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