Because everyone loves a sizzle reel.
:30 Campaign Radio Example (One of a series of stories where the POV changes from donor -> buyer -> beneficiary)
Results Case Study
Go #Goodwilling
As an occasional thrifter and certified sweater appreciator, I jumped at the chance to pitch Goodwill. We won the business and refreshed Goodwill of North Georgia with the Go #Goodwilling campaign. I developed the concept, wrote or reviewed the copy, and even directed some of the video shoots. Beyond the evergreen brand campaign, we executed various seasonal and promotional sub-campaigns over the years: Back to School, Halloween, the Holidays, etc. Best of all, the work encouraged less wasteful consumption and enabled Goodwill to help more of our neighbors find jobs. All work possible thanks to collaboration with AD Danny Carry, AD Sadie Lesko, Copywriter Stacie Strobbe, CD Mike Schatz, and CD Mariana Costa.
