Razor Scooter: Camp Razor

Before the rideshare scooters littered our sidewalks, there was the One True Scooter: the Razor. We needed to reach kids in the first summer of the pandemic and provide some rad Razor relief. So, we created a virtual summer camp. I developed the character of our counselor, Ray Zerscooter (Scoot for short), and led concepting of the series. I wrote the initial blog and some of the other entries, but (associate) creative directed them all. My wife even helped me workshop snack recipes, which our ECD then brought to life. All work possible thanks to collaboration with Art Direction ACD Zach Silverman, Copywriter Emily Turner, Copywriter Stacie Strobbe, ECD Mariana Costa, and AD Danny Carry.