Northside has one of the largest community cancer programs in the nation but was primarily known for maternity. We were challenged to brand the cancer institute and raise its profile with an integrated campaign. As a copywriter, I was involved from the brand architecture stage to developing the selected concept--ultimately writing the tag, spots, social content, boards, print ads, display, radio, and more. All work was made possible thanks to collaboration with AD Zach Silverman, ACD Christian Herrity, and CD Mike Schatz.
Our team created a content series featuring some of
Northside's expert oncologists.
I combed through doctor interviews to pull quotes and worked
with our design/video team to bring them to life.
Campaign Print Example
:30 Campaign Radio
Results Case Study
