Gas South: The Difference is Good

Developed the concept, wrote the spot, helped direct and oversee the commercial edit. This launched a new campaign and tag across channels: TV, digital, radio, outdoor, print, native, and social. It became the most "likable" industry spot in our vendor's testing database. All work possible thanks to collaboration with AD Zach Silverman, AD Ben Wallis, ACD Christian Herrity, and CD Mike Schatz.

:30 brand TV, or seemingly :32? There was an actual :30 at some point.

Promotional outdoor sample. Lots of rate boards and offers.

Brand print. There was also more promotional-leaning print, including direct mail pieces.

More brand print, except now with a thinner border, adjusted fonts, and more berry in the gradient.

Got to get some kinetic type in the mix.

In case what you really need to see are promotional display ads.

There were various sponsorships that we tied into the campaign and supported, including the Braves.

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