CST Tires

One of my inaugural projects as copywriter: a (mostly) print campaign for CST Tires. They primarily make offroading tires for ATVs, mountain bikes, and the like. I wrote pages of headlines to find the right amount of dirt and wear on the rubber. Special thanks to my first Creative Director, Brett Compton, for giving me a crack at these and to then-ACD, Christian Herrity, for bringing them to life with art direction. My Mom still has a magazine from when the print ran.

Copywriter's First Print Ad

We evolved the look and feel of the campaign in year two.

To support a sponsored ATV racer, we concepted a video series where he did donuts over things in slow motion. These went out on social and YouTube in support of a new social campaign we developed, #TreadOn.

We geofenced pro offroading races and created Snapchat filters--which was a cool, new thing in 2016.

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